Our niche in the marketplace
1. more than 61% of the world’s internet users read daily web news and 99% of the world’s influencers are online. news is one of the highest growth categories on the internet at more than 15%. but the world is stuck in cultural and linguistic silos of french at le monde, china at people’s daily, arabs at al jazeera, americans at CNN, yahoo or NYTimes and the like. the reason is because there is no one source that organizes it all so al jazeera or le monde is sufficient and there is no way to cross the language divide
2. if the world’s web news readers were to cross language and cultural borders with ease so that there were no need for these silos then we would suddenly be all on the same page. this does not mean any kind of hegemony as people want variety and will always treat various sources with different degrees of skepticism, but it does mean that they are suddenly exposed to other people’s culture and point of view. the effect in china, which is our biggest user, has been tremendous, but there are a lot of more-developed countries where the native speakers are suffering from lack of access such as germany, france, italy and spain. we actually have usage from 193 countries already and are working to put up local domains to bring readier access from each of them so that they can navigate initially in their own edition and language.
3. the key point is to organize all this information because we know that 6.5 bln people don’t share all the same interests, but if we bring the world together on what they have in common (their interests from anti-virus software to cancer treatment) rather than what drives them apart (language, their local press’ determination of crisis points and points of view) then we have truly helped in the creation of an open society. That is what newstin.com does. Let aside its tremendous potential for making money and perhaps contributing that back into good causes, newstin.com suddenly becomes the common information center for the world (audio/video capability is launched next year along with sentiment analysis)
We bring the WORLD of information seekers together under the umbrella of interest and common need…in a marketplace that has always been segmented by language barriers… “with Newstin, language is no longer an issue”
